Do you want to create a legendary business? In thought, you reach the level of Apple or Tesla. But in reality ... Do you have to fight for every client who still strives to run away to competitors? This urgently needs to be corrected!
There is always a strong personal brand behind a successful business. Agree, Apple is not the same without Steve Jobs. And try to imagine Tesla without Elon Musk. Hard? Exactly.
If you are planning to create or launch an existing online business (and in fact, for the sake of this we are here), a personal brand is a must-have. From the first touch, your customers should see you and want to work with you. Fall in love with them.
The concept of quality is becoming more and more blurred. Buyers fear that they just want to shake money out of them and give nothing in return. A personal brand will help convey your values to customers. Show that the main thing for you is not to make money and give up on the Canary Islands, but to give a valuable product and comprehensive support.
Not sure where to start? I have prepared for you ...
15 tips for building a strong personal brand
1. Use personal photos
When you start promoting your personal brand, you want to be easily recognized and taken seriously. To do this, use personal photos wherever possible. Don't forget to update your portfolio.
Post professional and amateur photos . The second option is especially relevant for social media. Show how you spend your work days, relax, study or work with clients - this brings you closer to the audience.
2. Determine your focus
Before you start building your brand, answer a few questions:
- what are you focusing on?
- what is your unique point of view?
- around what will you build your business?
Define the 1st topic in which you will reveal your expertise. Keep in mind that you will be working in the chosen direction for several years. Therefore, pick a topic that is interesting and can inspire in the future.
3. Create a mini presentation
You've probably already heard of the "elevator speech". Its essence lies in the fact that you need to tell the interlocutor about yourself in 30 seconds. Agree, time is too short. Forget about long preludes and 20-page biographies. You need to explain what you do and how you can be of help . And invest in half a minute.
Why do you need it? First, you will clarify the main points of your activity. Secondly, you can use the mini-presentation in social networks or on the website.
How to do it? Start by describing in detail who you are and what makes you valuable to your subscribers. Don't be afraid to detail. Then proceed to the edits. Remove as much unnecessary information as possible. Your goal is to have a concise and convincing text.
For example, Devansh publishes such a presentation on his website. With the help of 4 paragraphs, he tells his readers who he is and why it is worth studying his blog. Today, when everything is done on the run, your audience will appreciate this time saving.
4. Describe your unique selling proposition (USP)
USP is what sets you apart from other entrepreneurs in your chosen niche. Try to answer the question, why should customers choose you? What unique value will they receive only from you?
Your USP should be comprehensive, expressed in one sentence and contain information:
- who you are,
- your strengths,
- the main benefit that the audience will receive from you.
When defining USP, you can focus on one of 3 categories:
Quality - here you are talking about the high quality of materials and ingredients, craftsmanship or your own production.
Price is not the best USP option, because you can only reduce the price to a certain level. And there is always a danger that your competitors will beat you. So think twice before choosing this category.
Service - includes returns, additional guarantees or services. This is one of the best USP options. Because you can always come up with new features and thus stay one step ahead of the competition.
5. Define your target audience
Do you want your personal brand efforts to produce the desired results?
Then define your target audience. You already know what value you bring to your potential customers. Now is the time to find people who need your product.
Knowing your audience can help you create:
- valuable content for their needs;
- a proposal that will provide a solution to the main problems;
- strong personal brand;
- effective advertising campaign.
6. Become an eternal student
Have you noticed how quickly the world is changing? Every day a lot of new information appears both in your niche and in the ways of promotion. Therefore, tune in to constant learning, follow the latest news and major trends.
If you strive to be useful to your audience, become a guide for them to the world of news. More often than not, people do not like to study all the new items themselves. They want to receive ready-made material, collected bit by bit from various sources.
Go beyond your niche. Share news with subscribers in other areas of interest to them. Use Devansh's advice and try to learn something new every day.
7. Create a marketing strategy
Before launching your personal brand, you need a promotion strategy that includes:
- schedule of publications in social networks;
- plan for involving decision-makers (DM);
- a content marketing strategy for creating, distributing and promoting content;
- SEO and link building strategy, including publishing guest posts on other blogs.
You May Also Like: How to make a blog content plan for the month
8. Conduct a personal brand audit
Analyze already existing information on the network. Explore what potential customers know about you. Determine how to promote your brand.
Type your name into the search box and go through the 1st page. If only your sites are presented there (this is ideal!), Look at the 2nd page and so on. It is important for you to understand what other users write about you.
Make this analysis permanent. You should always be aware of the presentation of your brand on the web.
9. Create a personal website
Use the site to achieve 2 goals:
- Show your expertise and work done. At the same time, you yourself control how all this information will be presented.
- Increase the likelihood of ranking in the top 10 of your site, where information is published in the form in which you want to convey it to the target audience. Thus, you reduce the influence of third parties on the formation of your personal brand.
For example, if you type “Social Devansh” in the search box, you will see that Devansh's personal blog, his Instagram page and Genius Marketing pages are in the top positions in the search results.
10. Write your story
Strong personal brands are always engaging with compelling stories. It is important for subscribers or potential customers to know your story. If you specialize in more than one field or have multiple hobbies, history helps bring them together.
This point has something in common with a mini-presentation, only here no one limits you. Write everything that is important to know your subscribers. Uncover the value they will get on your blog pages.
11. Collect Feedback
If you're unsure of where to start building your personal brand, ask others for advice. Ask people you trust to describe you in a few words. You can also ask them additional questions, for example:
- what am I good at?
- what are my strengths and weaknesses?
- how can I be useful?
Once you get the answers, you can define your focus, write a short presentation, or form a USP.
I also suggest using Hal Elrod's advice from the book "Magic of the Morning": make a list of friends, colleagues, partners, clients and send them a letter, the text of which is shown in the photo. Bcc all recipients or send a separate letter to each.
It is very important to correctly evaluate the received answers. You may not like what is written about you. Yes, sometimes other people do not see you the way they would like. Use this insight to break bad habits in the future and build a strong personal brand.
12. Define your goals
Why are you creating a personal brand? Will it help you get a better position? Or do you want to become a more authoritative person in the eyes of your clients? Well-defined goals are the backbone of a strong personal brand . They will motivate and empower you to overcome any obstacles in the future.
In addition to the global ones, create several smaller and more easily achievable goals. To do this, answer the following questions: Where will you be in 6 months? In a year? What traffic to the site do you want? Etc.
When writing down goals, break them down into points and determine the ways to achieve each. This will make it easier for you to get directions and not get lost along the way.
13. Create a style guide
To stand out from the crowd and make your brand recognizable , create a style guide before launch. What does this include:
- logo and its presentation;
- fonts;
- colors;
- your style of dress and behavior;
- signature in letters, etc.
List each of these points. This will help avoid confusion in the future. For example, changing the signature every time in letters or using dozens of fonts in the captions on pictures. Because of this, potential customers may not take you seriously and miss your posts on social media, because they will merge with many others.
14. Determine your content strategy
Building a strong personal brand is impossible without content. Due to it, you will emphasize your expertise and strengthen your authority. It will help you build your link building by publishing articles on other blogs. And also to attract new customers, because now everyone is looking for useful material.
Create a content strategy to:
- ensure permanent posts on your blog or social media pages;
- decide on the right topics;
- get a constant influx of target audience;
- to ensure the growth and development of your brand.
15. Conduct a competitive assessment
Be aware of your competitors. At any stage of creating and promoting a personal brand, you will encounter them. And, as I mentioned earlier, it's important for you to be different from them.
Once you identify your target audience, start analyzing your niche and looking for competitors. Understand what they are using to grab the attention of potential customers. And then - try to do 10 times better and lure the target audience to you.
Conclusion
Any successful business is based on a strong personal brand. Implement these 15 tips to:
- increase customer loyalty and support;
- carry out the most daring projects;
- reduce the influence of competitors on your business;
- attract new customers through word of mouth;
- get a lot of other benefits.
Because a personal brand is the most valuable investment of money and time that will pay dividends for many years.
Are you already in the mood for building a strong personal brand? Put "I like it" and I will prepare more materials for you about effective brand creation and promotion.
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